Toyoko Inn opened its first hotel in 1986 in Kamata, Tokyo. Since our establishment, we are proud to have set the standard for business hotels, underpinned by the concepts of cleanliness, security, and affordability. The business hotel industry has now entered a period of maturity, and an array of hotels now compete to provide services that meet the diverse purposes and needs of their customers. Changes in the work styles of businesspeople caused by the COVID pandemic have also made a huge impact on our industry. Standards are not forever; they change with the environment and the times. Last year, on the occasion of my 10th year as president, I declared our rebranding with an eye toward the company’ s sustainable growth. While maintaining the Toyoko Inn quality that has earned us such loyal customers, we hope to continue to be the first choice for our customers by delivering "evolution" as well as "peace of mind".
It seems that the direction of the rebranding has been favorably received by all staff members. Business is about providing value to our customers, and enjoying that business is fundamental to us. With our slogan "Bringing the Toyoko Inn experience to the next level," we will further enhance the site-specific capabilities we have cultivated over the years.

To this end, our focus is on creating a company where employees can work with satisfaction and take pride in being part of a growing company, a company that its workers have chosen. Thanks to your support, Toyoko Inn has become the hotel chain with the largest number of guest rooms in Japan. We are truly grateful for this growth, which is also supported by our local communities. The basic concept of Toyoko Inn hotels is to have the landowner agree to build a hotel so that we can rent the entire building, and then manage and operate it as we gradually put down roots within the local community, with the help of the landowner. On the other hand, since there are no restaurants or banquet halls in our hotels, our overnight guest often use nearby restaurants. We also create employment by hiring managers and staff from the local community. Going forward, we will continue taking advantage of local characteristics and advantages to further deepen our win-win relationships with local communities.
We will keep making steady progress toward our goal of becoming a company preferred by customers, employees, and society for the next 100 years.